Social and Behaviour Change

Social and behavior change (SBC) aims to promote sustained positive behaviors with high to low risk communities. SBC uses a variety of methods such as one-to-one talks; group discussions; community dialogues; individual and group counselling; advocacy; drama; and, mass media such as radio, television and print materials. In recent times, new technologies such as Internet, short-message services and social media such as Facebook, Twitter etc. have been successfully used for SBC.